So you might be wondering why we have invested our time on the podcast medium to broadcast our show. It’s quite simple. Statistics show that podcasts are popular with today’s listeners.
And according to Edison Research: “Podcasting continues to steadily grow, as 44% of Americans 12+ now say they have ever listened to a podcast, up from 40% from last year. Podcasting’s in-car gains continue as well: a year ago, 18% of podcast listeners described the car as the place they most often listened to podcasts; this year, that number is 22%.” (2018).