So you might be wondering why we have invested our time on the podcast medium to broadcast our show. It’s quite simple. Statistics show that podcasts are popular with today’s listeners.
And according to Edison Research: “Podcasting continues to be a growth medium, as 40% of Americans 12+ say they have ever listened to a podcast, while 24% say they have listened to one in the past month, up from 21% one year ago. In addition, six in ten Americans are now familiar with the term “podcasting,” a number that has risen 22% in two years.” (2017).